Many owners set a rate and leave it there all year. It is the most expensive mistake there is: in Sanremo the right price changes every day, and owners who update it earn significantly more.
Why a fixed price loses you money
With a fixed rate only one thing happens: in high-demand periods you leave money on the table, and in quiet periods the home stays empty because the price is too high. Either way, you lose out.
The short-term rental market moves constantly: the same night can be worth twice as much in July as in November, and a weekend more than a Tuesday.
What dynamic pricing is
Dynamic pricing means continuously adjusting the rate based on real demand, the season, the day of the week and how far away the date is. The goal is to sell every night at the highest price the market is willing to pay at that moment.
It is not guesswork: it is analysis of data, booking history and competitors, updated all the time.
The factors that move prices in Sanremo
Sanremo has strong seasonality and very profitable peaks: summer by the sea, but above all events such as the Festival, when demand soars and rates can multiply. Owners who miss them miss the opportunity of the year.
Bank holidays, weekends, the weather and last-minute bookings count too: every lever, managed well, adds margin.
Occupancy and rate: the right balance
Filling the calendar at all costs does not pay: high occupancy at low prices earns less than medium occupancy at optimised prices. The real goal is to maximise total income, not the occupancy rate.
Finding that balance, night by night, is what separates an amateur listing from professional management.
How we do it
Abitare updates prices every day on every apartment with Abitare OS, the platform we work on, combining market data with first-hand knowledge of Sanremo. You do not need to follow anything: in the owner app you see live bookings and income and the comparison with the previous year.
Want an estimate of how much your home could earn? Try the income calculator or book an appointment.