It's the question every owner asks: how much can my home earn with short-term rentals? There's no single figure that works for everyone, because the return depends on a number of concrete factors. Understanding them helps you form a realistic idea and assess whether short-term rentals are the right choice for your property in Sanremo.
What the return depends on
The main factors are few and clear: location (proximity to the sea, the centre, the pedestrian area and the marina), the apartment's size and capacity, the quality of the furnishings and photos, and the care taken in management. Two similar properties can earn very differently depending on how they're presented and managed: professional presentation and high reviews translate into more bookings and better prices.
Seasonality in Sanremo: Festival, summer and beyond
Sanremo has favourable seasonality compared with many seaside resorts. Summer is the classic period, but the Song Festival in February creates a huge peak in demand, with prices rising sharply. Add to this events, fairs, the proximity to France and a mild climate that brings visitors in spring and autumn too. Good management works precisely on spreading the season, filling the calendar even in the less obvious months.
Occupancy and price: the role of dynamic pricing
The return is the result of two levers: how many nights you sell (occupancy) and at what price. Pushing the price too high empties the calendar; keeping it too low leaves money on the table. Dynamic pricing is about finding the balance point every day based on real demand. It's the difference between a property that earns and one that earns the most of its potential.
The costs to consider
Net return is calculated after costs: cleaning and linen, utilities, portal commissions, any management fee, minor maintenance and the taxation of income. These are normal, predictable items: what matters is factoring them in from the start to get a realistic picture. With professional management many of these costs are optimised and the net margin improves.
Find out how much your home could earn
Instead of relying on generic estimates, the most useful thing is a valuation of your actual property: location, features, timing. We know the Sanremo market night by night and can give you a concrete estimate of the potential, management included. It's free and with no obligation.