Many owners set one rate and leave it all year. It's the costliest mistake: in Sanremo the right price changes every day, and those who update it earn significantly more.
Why a fixed price loses you money
With a fixed rate one thing happens: in high-demand periods you leave money on the table, and in weak periods you sit empty because the price is too high. Either way you lose.
The short-let market moves: the same night can be worth double in July versus November, and a weekend more than a Tuesday.
What dynamic pricing is
Dynamic pricing continuously adjusts the rate based on real demand, season, weekdays and how far off the date is. The goal is to sell every night at the highest price the market will pay at that moment.
It's not guesswork: it's data, history and competitor analysis, updated constantly.
What moves the price in Sanremo
Sanremo has strong seasonality and very profitable peaks: summer by the sea, but above all events like the Festival, when demand explodes and rates can multiply. Miss them and you miss the year's opportunity.
Bank holidays, weekends, weather and last-minute all count too: each lever, handled well, adds margin.
Occupancy and rate: the right balance
Filling at any cost isn't worth it: high occupancy at low prices earns less than medium occupancy at optimised prices. The real goal is to maximise total income, not the occupancy rate.
Finding that balance, night by night, is what separates an amateur listing from professional management.
How we do it
At Abitare Affitti Brevi we apply dynamic pricing every day on every apartment, with professional tools and direct knowledge of the Sanremo market. You don't track anything: we make your home perform.
Want an estimate of what it could earn with optimised pricing? Request a free valuation.